The secret is out. The fountain of youth is here, and it ain't made of water. It's made of hyaluronic acid, and it's called Juvederm Voluma: an injectable filler from Allergan, the folks who make Botox (for wrinkles), Juvederm (filler) and Latisse (grows/thickens/lengthens lashes). It is quickly becoming one of my favorite fillers.
Over time, we lose bone and fat in our faces. Think of our skulls as a deflating balloon - depressing, but true. As it shrinks, the skin overlying it begins to sag and drape- leading to hollows under the eyes, sunken-in cheeks, folds around the mouths (the parentheses), folds under our mouth (marionette lines), and a sagging jawline. All of this makes us look tired and older.
It was thought that the answer was just a face lift- pulling the skin tighter. Now we know that without replacing volume, or re-inflating the balloon, that more youthful look just won't be achieved.
Enter Voluma. By restoring volume, cheeks are returned to their rightful place: resting on top of cheekbones, rather than sagging and folding down towards mouths. The result is a natural, soft, youthful, subtle look for both the upper and lower face.
And the best part? It lasts two years. This is one time where being cheeky is a good thing!